By : Tandaza Simama
The wait had finally come to an end when the doors of Archive, Braamfontein welcomed fashion enthusiasts to the launch of IMPHEPHO – the first camouflage collection by DEAD.
It’s drop was announced in December along with the great news that it would be available for public consumption at selected Archive stores .
Imphepho is a significant and widely “evergreen subshrub with furry grey – green leaves and small yellow flowers” that is burnt to drive off negative energy , call upon “aba phantsi” as well as prevail a calm atmosphere.
“As this is our first collection of 2020 , we aim to call upon our guardian angels to clear our path of evil and bless us with a prosperous 2020. For us , for all those that relate and those that purchase the products available” , dead93. wished as they counted down to the release date.
The collection consists of an Imphepho gold/brown bucket hat, short and shirt silk two-piece that comes in the colours gold/brown and green/red . The traditional black and white DEAD. 3D Staple t-shirts with Imphepho printed on the front in colours gold/brown and green/red.
Friends and supporters of the brand blended right into the scene dressed in past collections, camouflage and leopard print.
The store’s changing room was transformed into an IMPHEPHO themed photo booth .
Our favorite monochrome subtle statement balloons crowned the section occupied by the collection,
DEAD. water bottles were randomly placed and even the icing on the chocolate cupcakes that roamed was camouflage!
Entertainment was a live illustration by visual artist iamsaintrose. Sounds were by the hottest DJs in town ; nouveauxsa , fif_laaa and kat_upendi.
As the night came to an end and the store cleared, so did the rails. The launch was undoubtedly a success! And I speak on behalf of many when I say, we are ready for yet another camouflage collection from the premium streetwear brand.
Merchandise quantities are limited so get yours from the nearest selected Archive stores or on dead93.com .
Archive Supermarket Street (Cape Town, South Africa)
Archive Braamfontein (Johannesburg , South Africa)
Archive Menlyn Mall (Pretoria, South Africa)
“we gon’ live forever “