Globally recognized for its progressive, anatomical approach to denim, G-STAR marks a clear duality within its offering with the launch of ClassiQ Denim. Anatomic Denim remains the brand’s innovative domain, centered on 3D constructions, experimental techniques, and forward-thinking fits. In contrast, G-STAR sharpens its classic silhouettes: a refined selection of styles built on durable construction, premium materials, and iconic fits.

ClassiQ Denim speaks to the consumer who chooses clean, high-quality 5-pocket denim. A category that has always been part of G-STAR’s DNA, now positioned with greater focus, consistency, and strategic clarity.

Where others settle for “classic,” G-STAR introduces ClassiQ – with a Q. Because classic at G-STAR is never standard. Each silhouette is viewed through the distinctive G-STAR lens: sharply cut, thoughtfully constructed, and rooted in attitude. Designed for a modern, urban generation, ClassiQ Denim redefines timelessness for today – powerful, confident, and unmistakably G-STAR.

“ClassiQ reveals another side of our offering, one that may be less loud and familiar, but is just as fundamental. ClassiQ, with a ‘Q’, is inseparable from our DNA. It gives the modern consumer a clear destination for premium, timeless denim – in a way only G-STAR can do, just slightly different.” – Gwenda van Vliet, Chief Brand Officer, G-STAR

The Product: Modern Classics, Reimagined
Building on the existing collection of classic 5-pocket styles – such as the Kate Boyfriend for women and the Morry, Dakota, Deeggie and Mosa for men – ClassiQ Denim also introduces new fits. These refine familiar silhouettes through proportion, construction, and attitude, bringing clarity and confidence to everyday dressing:

Roxx
A wide-leg silhouette for women, defined by relaxed ease and strong proportions. Designed to feel effortless yet intentional, Roxx brings a modern edge to classic denim construction.

Lennox
A slim straight fit built on versatility. Clean lines and a balanced shape make Lennox an essential women’s style, suitable for a range of washes and styling options.

Streem
A slim tapered fit for men, defined by a deep back rise for enhanced shape. Finished with
triple-needle stitching and an applied fly, Streem combines structure with a clean profile.
Available in a carefully curated selection of premium washes, these new ClassiQ styles refine
timeless denim with precision, attitude, and quality.

The Campaign
The ClassiQ Denim campaign is captured by photographer Jorin Koers and filmmaker Stephan
Polman. With denim at its center, low camera angles and sharp perspectives amplify the
collection’s attitude and impact. The result is an unmistakably G-STAR interpretation of the
classic denim campaign code: timeless in character, refined in execution, and with a distinctive
edge.

ClassiQ Denim launches globally on 16 February and is available at selected retailers and
via g-star.com.