Periods can already be challenging, with the stress of leaks and often intense pain, making it essential to choose products that bring comfort and peace of mind. That’s why ALWAYS has introduced the new ALWAYS Maxi slim pad. It’s designed to be thicker in the middle for instant absorption, with thinner edges for a ‘no show effect’ that South African women desire.

With more young people turning to TikTok for news and other information, ALWAYS has also turned to the platform to educate and entertain their consumers. Through Thick and Thin is the name of a TikTok series that is centred on real stories with real period struggles by focusing on three best friends navigating adulthood and the challenges faced by young women.

This TikTok series is done in partnership with rising stars Zazi Kunene, Luyanda Zuma and Micaela Jade Tucker. With this, ALWAYS aims to shine a light on the needs of South African women who are looking for a pad that performs through fast-dry technology, while offering comfort like no other.