This year marks half a century of Oakley, a brand that has redefined performance eyewear, pushed design boundaries, and seamlessly bridged the gap between sport and culture. From motocross goggles in the ’70s to world-class sunglasses worn by athletes across disciplines, Oakley has built a reputation rooted in innovation, precision, and community.

To celebrate 50 years, Oakley looked not only back at its history but forward to the next generation of athletes and creators. That future-focused lens led them to The Pack Running Crew, a collective that embodies the energy and inclusivity of modern running culture. More than just a crew, The Pack represents movement as lifestyle, running as a shared experience that builds friendships, breaks barriers, and empowers individuals.

The collaboration between Oakley and The Pack isn’t just about gear; it’s about shared values. Oakley’s legacy of championing performance aligns with The Pack’s mission to make running accessible and community-driven. Together, they’re shaping what it means to run with purpose, style, and unity.

The milestone was marked with an event that brought athletes, creatives, and culture enthusiasts together. Runners hit the streets alongside The Pack, showcasing Oakley’s gear in motion, while the atmosphere blended fitness with festivity. From warm-up sessions to a post-run sound bath session, the day reflected what Oakley has always stood for: innovation powered by people.

As Oakley steps into its next chapter, partnerships like this one prove that its story is far from over. Oakley continues to innovate in both product and community, setting the pace for the next 50 years.