Streetwear has long been a space where culture, identity, and self-expression collide. 

At the heart of Rez Studios is a simple yet powerful belief: creativity has no boundaries. Durban based founder and fashion stylist Nonkululeko “Rez” Gumede has drawn inspiration from her love for fashion, creating the perfect balance between her love for the art and her ability to use it as a medium to create. “We art in women,” is the brands main ethos, celebrating feminine energy and how  it’s not entirely exclusive to women, but it’s a force that exists in everyone. It’s a tribute to softness, fluidity, and the ability to create.

The debut collection is a play on the idea of a “soft launch”—both in how it introduces the brand and how it navigates the male-dominated streetwear space. This is not an aggressive entrance, but a confident, intentional arrival. The campaign does more than just announce a new brand; it’s a celebration of creativity, resilience and the endless possibilities that come with taking a leap of faith.

Using fashion as a way to embraces self-expression, the collection challenges outdated perceptions. Rez Studios pieces, especially the slouched beanies, serve as a medium for artistic exploration. Beanies, often associated with streetwear’s laid-back aesthetic, take on new meaning here— they symbolize ease, fluidity, and the beauty of personal style.

In its core, Rez Studios is a reflection of how creativity is everywhere, and fashion is one of its purest forms. Whether through soft textures, thoughtful compositions, or the way each piece is worn, Rez Studios sees style as an extension of art.

More than just a streetwear brand, Rez Studios is an open canvas—crafted for anyone who wants to express themselves, regardless of gender. With handcrafted goods made to match your everyday fly, the brand invites everyone to step into their own creativity.