PUMA is set to unveil the JER-SHE collection this March — an empowering line that champions women’s self-expression in sports and beyond. Each piece serves as a blank canvas for individuality, drawing inspiration from basketball, motorsports and football.

Maria Valdes, Chief Product Officer at PUMA, states, “Every jersey in this collection represents a blank canvas to express who they are and what they stand for.”

This release aligns with PUMA’s ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer.

PUMA’s Jer-She collection is available from 25 March 2025 at PUMA.com and PUMA retail stores.