Kendrick Lamar has been on an unstoppable winning streak. From sweeping five Grammys in one night for his hit diss track Not Like Us at the 67th Annual Grammy Awards to delivering the most-watched Super Bowl Halftime Show in history (with 133.5 million viewers), he continues to cement his legacy. Lamar also made history as the first hip-hop artist to win the Pulitzer Prize for Music in 2018, a testament to his profound impact on culture and the arts. On top of that, Lamar has reached a new peak of 93.3 million monthly listeners on Spotify, extending his record as the most-streamed rapper in history—just to name a few of his recent milestones.

When people tune into the Super Bowl, it’s usually for two things: to watch the game or the halftime performance. Fashion inspiration isn’t typically high on the list—but Kendrick Lamar might have just changed that.

During his electrifying performance, Lamar sported a Martine Rose varsity jacket, Celine flared jeans, a custom NAHMIAS tee, and Nike Air DT Max ’96 sneakers. While his set was undeniably a masterpiece, the real MVP of the night might just be his stylist, Taylor McNeill, who curated a look that perfectly balanced retro flair with contemporary cool.

Lamar’s choice of flared jeans also taps into a growing trend in menswear, as more brands and fashion-forward individuals embrace the revival of this ‘70s-inspired silhouette. From high-fashion runways to everyday street style, flares are making a bold comeback. Leading brands like Louis Vuitton and Gucci have incorporated flared elements into their latest collections, while fast fashion labels have made the look widely accessible. Lamar’s Super Bowl moment only solidifies their place in modern fashion, proving that a classic cut can always make a statement when paired with the right attitude.

Kendrick Lamar’s impact stretches beyond music—his style is a reflection of his evolving artistry and the cultural zeitgeist he shapes. Whether it’s his music, his fashion, or his role in pushing boundaries, Lamar remains a true trendsetter in every sense of the word.