Founded in 2015 by stylist and creative director Thabang “Bangy” Rabothata, DEAD. is a South African streetwear brand renowned for its oxymoronic nature. Encapsulated in the bold declaration, “We gon’ live forever,” DEAD. infuses its clothing pieces with a multi-dimensional logo, creating timeless designs that resonate with a diverse audience. Over the years, DEAD. has curated a series of groundbreaking campaigns and collaborations, solidifying its position as a trailblazer in the fashion industry.

On the 30th of April 2024, the brand will mark a significant milestone by unveiling its first flagship store. The invitation is extended to all to witness the grand opening in Rosebank. With enthusiasm, they announced, “Join us as we inaugurate our first brick-and-mortar establishment. We’ll be replenishing our stock with items previously unavailable online.”

This occasion has been eagerly anticipated, evoking heartfelt reactions from devoted followers of the brand. Thando Vokwana reflects, “I’ve faithfully attended the pop-ups, even purchasing socks when that was all I could afford. I’ve entered every competition, tuned in to radio broadcasts religiously, and cherished the Muzi x Dead. collaboration. Observing Dead.’s evolution over the years—its collections expanding, its popularity soaring, and its presence gracing more individuals—I feel an immense sense of pride. This establishment feels like a collective victory for us all.”