These six trailblazing fashion brands are at the forefront of redefining contemporary style in South Africa and across the boarder. Each brand brings its own razzle-dazzle, creativity, and commitment to innovation to the fashion industry. From prioritizing sustainability and slow fashion to celebrating authentic African stories and integrating modern design principles, these brands are shaping the future of fashion in exciting and transformative ways. As they continue to push boundaries and challenge conventions, they inspire us to rethink our relationship with clothing and embrace a more conscious and inclusive approach to style.

BOYDE

BOYDE, founded by visionary fashion designer and multidisciplinary creative Samkelo Boyde Xaba in Johannesburg, South Africa, is a renowned contemporary African luxury clothing brand. It sets itself apart by prioritizing sustainability, longevity, durability, and functionality in fashion. Drawing inspiration from various influences such as geometric modernism structures, modern industrial architecture, and the simplicity of everyday minimalism, BOYDE redefines fashion with a unique perspective.

“In this collection, we explore the study of African architecture with its influence on modern architecture and Afro-cultural heritage. African Architecture reflects the interaction of environmental factors, such as natural resources, climate and vegetation with the economies and population densities of the continent’s variousregions.“

LUKHANYO MDINGI

Lukhanyo Mdingi is a South African designer, recipient of the 2021 Karl Lagerfeld/special JURY prize (LVMHPrize), recipient of the AMIRI Prize 2023 and founder of a self-titled clothing label. This label focuses on crafting carefully made clothing. They prioritize practical and thoughtful product development, drawing inspiration from human creativity to create designs that are genuine, reliable, and resilient.

“Considered within its sensibility and a continuous pursuit for the essentials, experience our latest offerings. A Sports Capsule that revels within the spirit of youth for the every day.”

SASH SOUTH AFRICA

SASH SOUTH AFRICA is a Johannesburg-based contemporary clothing brand established in 2016 by Sakhile Cebekhulu, a clothing designer, visual artist and 1/4 of UNKWN PROJCTS. SASH SOUTH AFRICA specializes in creating modern, ready-to-wear clothing and products made in South Africa, meeting global quality standards. They are a small-scale brand, that focuses on ‘slow fashion,’ aiming to reduce our environmental impact.

“Get ready to elevate your style with our all-new Phola Park Mesh Top and Phola Park Mesh Tank Top, paired effortlessly with the stunning Lions Tail Denim Mini Skirt and Lions Tail Denim Jorts.“

NEILMIL

Founded in 2018 by Keneilwe Mothoa and Lubabalo Mxalisa, Neimil is a design and lifestyle brand based in South Africa. Specializing in interior design, fashion, and art, Neimil is dedicated to telling authentic African stories. By combining their passion for design and photography, they create uniquely crafted products ideal for contemporary spaces or closets.

“Leeto – Journey, a voyage where we encounter diverse landscapes of emotions, relationships, challenges, and opportunities. Along the way, we learn, adapt, and evolve, gaining wisdom from both triumphs and tribulations. Life’s journey is a continuous process of self-discovery, where we navigate through various phases, shaping our identities, values, and aspirations.”

THABO KOPELE

Hailing from the Vaal, fashion designer Thabo Kopele brings a fresh perspective to the runway with his eponymous clothing brand. He infuses his designs with contemporary flair, drawing inspiration from various sources including fabrics, architecture, and minimalist garment construction techniques.

“Tse Skoon, a highlight editorial of our most favourite experimental garments this past year and a half. The phrase refers to those that are stylish and clean at all times, a celebration of the past and future of what Thabo Kopele is and will be.”

SEOKETSA

Seoketsa is a clothing brand founded by Lesego Seoketsa, a visual artist, fashion designer, photographer and creative director. The brand recently introduced a capsule collection titled ‘Kwa Pikoli’ inspired by the landscape of Pedi/Pikoli in the Eastern Cape, home to the AmaGqunukhwebe clan. 

“This capsule is dear to my heart as it echoes my desire to express that art/life imitates nature. Our original template for living is to create a harmonious relationship with nature.”