“We are beyond excited to partner with these incredible individuals, each of whom is a trailblazer in their area of expertise. Together, we aim to inspire the next generation of multidisciplinary talent, fostering a community where creativity knows no bounds.”
– Kate Woods, Senior Brand Director at adidas South Africa
Adidas is reintroducing its diverse collective of artists and designers, all integral members of the Adidas family. This dynamic group encompasses a range of talents and perspectives, contributing to the brand’s innovative and inclusive ethos.
Adidas Originals has maintained a long-standing partnership strategy focused on collaborations with various artists, designers, and cultural influencers. This strategy aims to infuse the brand’s sportswear heritage with contemporary styles and trends, appealing to a diverse audience.
Adidas Originals has collaborated with numerous renowned individuals and entities. The 2024 lineup includes musicians Shekhinah, Dee Koala, Focalistic and QUE DJ, fashion designer Thebe Magugu, actress Ama Qamata and renowned media personality Pamela Mtanga.
The brand promises exciting campaigns ahead with its 2024 lineup of diverse cultural influencers, be on the look out.
Photography by: Andile Buka
Culture Club - Magazine 