JACQUEMUS Menswear Spring/Summer 2021 “L’Amour.”

For me, the runway can’t be a video. It’s at the heart of what we do; it’s not superficial. It’s important for all of us to continue, just like a restaurant that opens. It’s like a movie of our summer’s day, it’s our life” Simon Porte on his interview with vogue, with all that said, Simon has never lost sight on what he personally perceives as a masterstroke of a show.

Simon Porte Jaqcuemus is a French designer, the owner Of the infamous JAQCUEMUS. Simon is one of my favorite designers that knows how to blend colours and moods according to a season in hand. He is known for his minimal tones and his fine cut out aesthetics that ranges from dresses to tiny hand bags that were part of the invitation parcel on last year’s SS2020.

The first time Jacquemus made a cameo on Culture Club was when we covered last year’s “Le Coup de Soleil” which means, “The sunburn.” This year’s menswear Spring/Summer 2021 was held in a wheat field in a French vexin regional park that is an hour outside Paris. Where it accommodated a sum of 100 guests and the staff members with the adherence of the social distancing matter. As much as everyone thought the fashion world is pacing through the digital scene, where runway shows will be replaced by digital campaigns, Jacquemus therefore made a wooden plank that snaked through the reaps of the wheat field where models like Adut akech, Malika louback, Lauren Frederick and Anok yai, cat walked whist draped out in earth toned garments.

The show was visually pleasing, as it showed the issues that everyone is talking about in 2020, it covered diversity, inclusivity and authenticity. I guess the designer’s motive that is behind the collection, “love and common sense” are the factors that makes him distinctively different from other high end designers.

These are some of my favorite looks from the collection.

From the snaking wood plank to every model who catwalked on the show, everything about the show added to the ethos of the brand which is set to evoke authenticity and the brand’s more romantic side and standout queerness.

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